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Everybody Loves A Good Story
So, if everyone loves a good story, why don't we use more of it in business? Copywriters use intriguing story openers to get people to read their copy, people love movies, we love to sit in groups and listen to other people's stories and yet, in business, we dry up and try to be all clever and give … [Read More...]
Is Your Niche Too Big?
I'm sure you've heard the saying, "big fish in a small pond" or "small fish in a big pond." Let me ask you, which one would you prefer to be? I know I'd personally prefer to be a "Big Fish in a Small Pond," when it comes to marketing within a niche. You get more notice for a start and the other … [Read More...]
A New Perspective On Social Media
A few months ago, I was adamant that social media was hyped up and in fact, I even wrote in a blog post where I said that it seemed to me that the only people making money from social media were those selling the programs about social media. That was until I was privileged enough to become a member … [Read More...]
How The Canvassing Window Cleaner Got My Business
In minutes, I went from paying £5 to £12 to the canvassing window cleaner. So how did the slick marketing window cleaner get my business without me even sniffing at the 60% increase in the cost!? We've been in our current house for 15 years now and since that time, we've had the same window cleaners … [Read More...]
Can Anyone Market Online?
This is a question I'm putting to you my readers really since as someone who consults with people to build and grow their business online, I personally have to dispel the myth that anyone can market online. It could be that anyone can do it, but most people won't. And of course, this could also … [Read More...]
Give Your Site Some Voice
Whose voice does your website or blog really have? I've visited some sites of people I know and have been bored out of my skull when reading them. Sorry to be so blunt, but, I call a spade a spade! The embarrassing thing is though, I felt the same way about my own blog some years ago. I'd read … [Read More...]
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