Facebook Has Done It Again! And Why I Believe Live Streaming Is What We Need To Encourage Uniqueness And Kill Inertia.
Posted by Trish Jones on Friday, 4 March 2016
Let’s face it, as entrepreneurs, we have a message, we have a story to share and we need to get our voices out there so we can make a positive impact.
However, the need to be perfect and polished in delivering our message and sharing our story and our voice, causes many of us to unintentionally hold back when we should be intentionally pushing forward.
Today, Facebook rolled out it’s Facebook Live app to Fan Page Admins, meaning we now get to record and publish live videos on our business pages in the same way verified page owners (celebrity status) have been able to since autumn last year (2015).
But what’s the big deal with live streaming and why was I doing the happy dance at 3:30am this morning when I discovered the Live app on my Facebook fan page?
Let me give you a quick synopsis of my video broadcasting journey to help you get the picture.
I began doing video in about 2008. And whilst it was still relatively cheap to get started – a Flip camera, Sony Vegas editing software and my Audio Technica microphone and soundboard – even when you worked out the tech, you were made to feel as though anything less than a hollywood style image and studio setup wasn’t good enough.
Marketers paid way too much attention to insignificant details like a metronome on the piano in the background of your recording, one muffle of a dog whilst you were recording or the rush hour train that happened to be passing whilst you were in the middle of recording.
Honestly, when you put all of that on top of having to learn the tech, it was no wonder most marketers shied away from creating videos.
But How Is Video Broadcasting Different Today
it literally is “point and shoot.”
Facebook Live for example enables you to utilise the camera on your iPhone and whilst an external microphone and a light is recommended, you can record practically anywhere, with nothing more than your iPhone.
And that’s not all …
Live streaming video removes or at least diminishes the “image sensitivity crave.”
In other words, you don’t have to have the perfect background or studio quality audio and lighting, and if you want your metronome or anything else in the background, people are not paying attention.
The personal touch is taking precedence over the professional image.
I do advise you at least tidy the viewing area of your room before video recording though. Just saying. I’ve seen some people push the boundaries a little too far. 🙂
But … The Important Thing Is The Message
What I was taught in terms of video broadcasting elevated the messenger above the message.
It’s time to turn that thing around and elevate the message above the messenger.
You understand what I’m saying?
And this is why I’m loving the concept of live video right now … it’s leaving us with little excuse to get our voice and our message out there because we can do so with no tech know-how and no one (well almost no one) is looking for studio quality video.
And that’s why I say there has never been a better time to create your own web TV or radio show.
If it still sounds a little arduous to you and you feel stuck with where to start, or you need some help putting this all together, sign up to my newsletter, and I’ll send you free tips on how to get your message out to the masses and make a positive impact.
Hope you enjoy the video and I look forward to seeing you live on Facebook soon.
Until next time,