Did you know your story has magnetic power?
When you think about it …
who we are today is made up of our personal stories.
Our journey to today is made up of the life experiences we’ve been through and the lessons we’ve learned that have shaped who we are and have led us to this destination called now.
And there is value in what we often take for granted, value for both ourselves and for people listening to our story.
You may even be familiar with the Native American Proverb that says,
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
Stories live in peoples’ hearts because they connect with their deepest emotions and inspire them to take action.
And I’m not just talking about any story now, I’m talking about your story.
Your story because how you tell it also enables your listeners to feel and identify with you. Once they feel and identify with you and what you’ve been through, they feel as though they know you, they like you and they feel they can trust you. Accomplish all three of these – getting your readers and listeners to know, like and trust you – and you’ll never have to do the hard sell in your business.
The magnetic power of your story, your experiences, your lessons learned will do the persuading and influence people to buy.
I first started telling my story when I was just 16 years old, within a year after the brutal murder of my Grandmother, with whom I was raised, in our family home. This was back in 1982.
Years later, in 2006, I would start sharing my story with the world via my blog and then in 2007 I became a published author after the book publishers approached me and told me they wanted to publish my story.
My story has impacted the lives of people all over the world without me even having to be present to speak with them on stage. It has attracted speaking engagements and business from people who want a spiritual mentor and yet at the age of 15 when I was experiencing the deepest grief, I could have no idea that my experience would help others heal.
Your story doesn’t have to be a tragic incident or as dramatic as mine, but nonetheless, it has value to someone.
To someone struggling with loneliness, your story of how you reconciled your relationship with your father after years of silence can be the turning point in a lonely heart’s life.
Now I know you’re asking, “Trish, how did you arrive at that one.”
I’m glad you asked because I want to make a very clear statement about telling your story and connecting with the hearts of other people that will set you free from thinking their story has to be like yours …
Your story does not have to mirror or even resemble their situation
It’s the meaning that’s extracted from the message that makes the difference, and the same thing said could have a different meaning to two different people with totally different experiences. Yet, they still both walk away inspired and ready to take action.
This is where the spiritual outworking of words take over and do the unimaginable.
You have no control over this and you also have no control over who and how your message will be received. Your only job is to get your message out there, tell your story with heart and let the words do the rest.
So let me encourage you to go out there and tell your story!
In future articles, I will outline how to create a compelling story and extract the meaning and message from your story. I want you to believe me that it doesn’t have to be as dramatic a story as mine.
Until next time,
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Trish Jones is a Speaker, Storytelling Coach and Author, who empowers and equips women to create a business and life that's in harmony with who they are from the inside out by bringing more of their personality, their voice and their message to the marketplace. Trish would love to connect with you on Facebook.