First of all, let me define what I mean when I say “Today’s Entrepreneur.”
Today’s Entrepreneurs are not enterprise builders in the traditional sense. They can work from home with nothing but a laptop, mobile phone and Internet connection.
They don’t carry briefcases and they typically don’t wear suits. They’re not all men, and in fact, low cost technology has lifted the barriers to entry and made it possible for more women to become entrepreneurs, particularly online.
And of course, being a stay at home mum myself, I heart those women!
I left the corporate world in 2003 to become a work from home mum, coach and mentor and I soon realised that being an entrepreneur was more than just being your own boss and making money. I realised …
But I confess, my biggest challenge was understanding what type of client I preferred to work with.
Yes, the corporate gigs paid well, but as sociable as I am, I preferred the one-to-one interaction with other like-minded entrepreneurs. Entrepreneurs who had a burning passion to make a difference, live on purpose and inspire others to discover and live theirs.
There is a definite shift in the number of entrepreneurs worldwide, and as I said earlier, low cost technology has removed much of the barriers to entry preventing many would be entrepreneurs starting up.
What’s so different about Today’s Entrepreneurs though is the fact that it’s not just the money lifestyle that they’re after, or just the financial freedom, or extra family time. It’s the fact that they want to create a life and business that enables them to be the same person in their personal life as well as in their business life.
“The hallmark of today’s entrepreneur, is that they are themselves 100% of the time, whether in their personal life or their professional life.”
There’s no secular, spiritual or personal divide. Whether they’re doing business, playing ball with their children or at church, they are one and the same person.
Without an authenticity that you’re at peace with, it’s not an easy journey to take, but the rewards for the entrepreneur themselves, their family and for those they come into contact with make life exciting, fun and fulfilling. No more mask!
Speaking from my own experience, being yourself brings peace and enables you to ‘BE’ more of you in the marketplace and that in turns enables you to attract the right audience and more of those clients that you prefer to do business with.
When you know who you are, it sets the direction for your business and enables you to go with your natural flow rather than against it.
If given the choice to be free or the traditional professional, I will personally choose freedom every time. It’s what we ultimately seek isn’t it … freedom, peace and happiness?
If you regard yourself as one of today’s entrepreneurs, you too can make that decision to choose life, bring more you to the marketplace and be more fulfilled in your life and business. That to me is what I call “doing life!”
Until next time,
Trish Jones is a Speaker, Storytelling Coach and Author, who empowers and equips women to create a business and life that's in harmony with who they are - from the inside out - by bringing more of their personality, their voice and their message via their story to the marketplace. Download her story success blueprint to find out more ... The Influential Woman PinkPrint.