When I talk about the use of storytelling in business, most entrepreneurs and business owners look behind them or side to side, wondering “who is she talking to, she can’t be talking to me.”
And then they’ll put their hand to their chest, look me in the eye and say “who me? I don’t have any stories to tell!”
Interestingly, in the time we had been talking, most of them had told me at least one story that piqued my interest in them, their business or gave clues as to what they are passion about.
And like many other Storytelling / Story Coaches I’ve come across, you wonder why when asked, most people give you the same spiel … “Me! I don’t have any stories to tell.”
And then one day it hit me …
Everyone is looking for the hollywood in the drama!
Seriously, we girls are not into trying to BE the man in the superhero outfit – though we’d all like to be rescued by the man in the outfit right? Come on now, be honest!
We’re not trying to take our story to hollywood, and to inspire people we don’t need the lights, the music and the special effects.
To be an effective storyteller, when you tell it from your heart (be it your personal story or even someone else’s story), you create the lights, the music and the special effects by setting the scene, the mood and taking people on your journey from where you were to where you are now.
And then whether you’re telling your story or someone else’s, you become the hero. How? Because the hero isn’t necessarily the one in the superhero outfit, but the one who has the ability to make people feel as though they have stepped into the story.
I remember when I first time I told my story at Church back in 2004. Though I was almost a nervous wreck before getting on stage, after the meeting was over I was overwhelmed by the number of women and men who came up to me and said, “you were telling my story.”
If people can identify with your story, they can connect with you. And if they can connect with you, they are more likely to trust you.
This is why story is such a powerful credibility booster.
And guess what? Everyone loves a good story. They’re not just for pre-school kids and bedtimes. And furthermore, if you want to be remembered, if you want to build trust, and if you want them to understand, tell them a story.
So, what is your story?
Ensure you sign up to keep updated because I’m going to delve deeper into finding, crafting and telling your story in future posts. Also look out for more video posts on storytelling too.
Until then, keep the dream alive,
Trish Jones is a Speaker, Storytelling Coach and Author, who empowers and equips women to create a business and life that's in harmony with who they are from the inside out by bringing more of their personality, their voice and their message to the marketplace. Trish would love to connect with you on Facebook.