By Trish Jones | Storytelling In Business
Learn why storytelling is so powerful in business and why not any old story will do. Seriously, stories aren’t just for children and bedtime and neither are they just for entertainment value. The physiological effects storytelling has on the human brain is supported by science in that stories decrease cortisol (stress hormones) and increase oxytocin […]
By Trish Jones | Storytelling In Business
So you’ve got this burning desire to start your business but you’ve been advised to not to jump in because you can’t win in an overcrowded market. They can’t see what the big deal is about selling bed sheets they certainly can’t see how selling bed linen can possibly be someone’s passion. If you’ve been […]
By Trish Jones | Storytelling In Business
When I first began sharing my story, I made it clear to others that I did it at a time when I knew the time was right. And even then, from the time I felt God had given me the green light to the time I actually went public with my story, the breaks were partially on since […]
By Trish Jones | Storytelling In Business
Who would ever consider using the words “brand” and “storytelling” in the same context? Seriously, some of you know how much I dislike the word “brand,” but it’s only because brand advocates often put too much emphasis on logo’s, images and business collateral. Over the years, I’ve been embracing the importance of things like images, colours […]
By Trish Jones | Storytelling In Business
So What’s Your Story? When I talk about the use of storytelling in business, most entrepreneurs and business owners look behind them or side to side, wondering “who is she talking to, she can’t be talking to me.” And then they’ll put their hand to their chest, look me in the eye and say “who […]
