So you’ve got this burning desire to start your business but you’ve been advised to not to jump in because you can’t win in an overcrowded market. They can’t see what the big deal is about selling bed sheets they certainly can’t see how selling bed linen can possibly be someone’s passion.
If you’ve been told something similar or even had those thoughts, maybe you’d like to meet the founder of The White Company, Chrissie Rucker, MBE.
Chrissie Rucker’s Story
Chrissie tried and failed to find beautifully designed white bed linen at reasonable prices and so she decided to start her own company with a 12-page brochure from the spare room of her boyfriend’s home.Â
Since then, the company has launched The Little White Company selling affordable white baby clothes and nursery equipment, and if you visit their site you’ll find practically anything you want in white.
That’s Passion In Action!
Chrissie Rucker probably had no idea when she created her 12-page brochure that it had the potential to turn her “little catalogue” business into the thriving business it is today.
But more importantly …
who would have thought that you could win in a market selling sheets!
You can buy bed linen practically anywhere in the UK, even the Pound Stores!
So What Made The White Company Different?
Her story.
Chrissie Rucker didn’t just want any white sheets, she wanted beautifully designed white sheets at affordable prices.
And she obviously wanted them badly enough for her to design and sell her own.Â
But she couldn’t have been alone in her want for beautifully designed white bed linen otherwise, there would have been no market to sell to. However …
She Told Their Story …
As her story caught the attention of those who shared her passion, Chrissie’s story became their story as they related to her struggle of not being able to find the kind bed linen they wanted.
It’s true, it is just a story about sheets, but if you want to stand out and be different in the marketplace, talk to people about why you do what you do and take notice of their reaction.
Give Them The Detail! In Short Story-Form Of Course. 🙂
Don’t just sell children’s books, tell the world why you’ve decided to write or sell children’s books.
Don’t just tell people you’re an SEO expert. Tell them how and why you became and SEO expert.
Because Stories Really Do Sell …
When they buy into the story, they buy into the emotion behind the story. That makes them feel more connected to you which ultimately builds trust and likability. And … I’m sure you’ve heard it said before that people buy from those they know, like and trust.
The reality is …
Life is a series of stories …
So make your business about your life and your life about your stories to win more hearts, change more lives and make more sales.
