I’m not a great fan of opportunity seeking, especially if you’re new to business since I believe it can zap your energy and lead you in the opposite direction to your purpose and destiny.
However, I do believe you can turn an opportunity into a successful business which can ultimately lead you to your purpose. How?
Let’s say you’re involved in networking marketing right now selling a weight loss product. You like the product but you just can’t get the leads, and you’ve exhausted your friends and family to the extent none of them want to dine with you any more, and on top of all that, you hate those cold calls.
Umm, I can relate…having been involved in network marketing, I would say that the majority of distributors lead with trying to sell the business opportunity which in my view, is a bad idea.
What If You Made More Of An Effort To Care?
Even if you’ve never been in a position of needing to lose weight, just by reading case studies on some of the weight loss related sites, you can soon find out why losing weight is important to people.
It could be for health reasons or relationship reasons or just enabling them to do certain activities with their children which up to this point, has sent them down a road to depression knowing they can’t be fully active in their children’s lives.
Now, armed with your new-found information, stand in the shoes of your prospects who need to lose weight and try appreciating how they’re feeling and how your product can be the solution to their problem.
Now when you cold call or even warm call, you can do more than just sell because you know you have a solution to a real problem that people looking for weight loss products need a solution to.
Even if you’re using a script when cold calling, your empathy will emerge and rather than just wearing your selling hat, you’ll be able to tell your prospect all about the solution you have to their problem, not about how fantastic the product is or worse, the opportunity for them to make money!
As your sales increase, the feedback starts coming in … “I’ve lost so much weight, my relationship with my spouse has just got better and better and I can now play ball with my kids!”
Now what did you say your purpose was?
Oh, sorry, you didn’t!
But for the purposes of this article, let’s say that you have a passion to help people succeed in life. Haven’t you just fulfilled your passion and made money at the same time!
And now you have prospects who not only became customers but who are now also your evangelists … telling other people not just how great they feel and how great the product is, but just how great you are because you didn’t just “sell and scarper.” Instead you showed them how much you wanted to help them solve their problem.
Suddenly, you’ve gone from bewildered and trying to sell a product you that wouldn’t sell, to helping people achieve one of their life long goals of successfully losing weight, gaining confidence and doing some of the things they were previously unable to do … all through one product.
And what changed?
Not the business, not the prospect, not the product, only your perspective and your message.
And now you’ve been promoted from sales rep for The Network Marketing company to a solutions provider … not a real job title I know, but it beats being just the distributor or sales rep!
Until next time,