I believe that one of the fastest ways to get your message seen, heard and out there is to use video.
However, the tech can be a stumbling block to so many entrepreneurs who would love to just show up on camera but who are put off by all the necessary equipment and software.
It’s an entrepreneur’s tech nightmare … or should I say “was,” until now.
Now You Can Forget About Studio Quality
When I first began to create videos back in 2008, the setup was so important. In fact, just a couple of years ago I created a video with my cousin, sent it to a friend to review it and the only thing she was focused on was the metronome on the piano in the background. “It’s a distraction,” she said.
I mean, please!
As entrepreneurs are our attention deficit that depleted.
Fast Forward Today And We Have Periscope
This is Twitter’s live video streaming platform.
Talk about “dissin” the studio perfection model.
And last week, I streamed my first Periscope video and guess what I did? Yep, tried to created the picture perfect studio background!
So today, I got me out of my office and walked to the park as I streamed my live video, just to demonstrate that creating video is in the hands of anyone who owns a smartphone.
In the video, I talked about some of the obstacles that hold entrepreneurs back from using video to promote their message.
I believe that platforms such as Periscope have removed practically any excuses or objections we have as entrepreneurs to use videos to get our message out there.
And The Videos Don’t Have To End On Those Platforms
Some people complain that the videos on Periscope are only available for 24 hours after the broadcast. There’s an easy fix for that too, which will get you more exposure, even years later.
I created my first video for YouTube on November 21, 2007.
It was a video to encourage business owners to shy away from building blogs on self hosted platforms such as WordPress.com and instead, use the free software you can download from WordPress.org.
As of today, that video has had 20,229 views. Not too shabby and the traffic to my site, even today, 7 years later, hasn’t been too shabby either.
The second video I created about a month later, has had only 1,317 views, but within days of posting it, I made a handsome $900 from it since I was promoting an affiliate program.
Both those videos took me hours to create, render and upload to YouTube.
Today, you can live-stream a video and it’s available for you to do what you like with it the moment the broadcast ends.
So there is no need to get hung up on the technology today, you can make practically anywhere you stand a makeshift studio. You can even broadcast whilst you’re walking which makes for a great mini motion picture. I jest of course, but I hope you get my drift.
The technology has just added an entirely new dimension to telling your brand and personal story.
Until next time,