I almost want to say that the 4 steps discussed were “stupidly simple,” but I don’t want it to sound negative … though I’ve now said it anyway!
But seriously, I’m so done with complicated formulas people use to make themselves look smart. As Rachel says in the interview, you are smart when you use everyday language people can understand. However …
“if you confuse people, you lose people.” ~ Rachel Hanfling
In a world where there is so much noise, I believe that it’s the simplest messages that will permeate the noise. People are busy and they don’t want to have to spend time trying to figure out what you’re trying to say. Keep them engaged with language they can understand and you stand a much higher chance of winning the deal, landing the job and making that all important business connection.
Even the best digital marketing strategy and technology won’t communicate your message effectively if it’s not clear, but clarity will ensure your message is amplified even with dinosaur technology!
Watch the video below to see just how simple Rachel makes these 4 steps.
Simplicity Smart #1: Meet people where they are.
Find out what the person you’re communicating with cares about. This will give you a point of entry.
Simplicity Smart #2: Let go of the insider jargon.
Speak in a language that people can understand
Simplicity Smart #3: Get rid of extra details
Sift what to include or exclude so you don’t lose the direction of your message. Marie Forleo’s example of telling your story of how she got started, is a prime example and one I sure am guilty of!
Simplicity Smart #4: Test drive your message with people
And this is people outside your family and your friends. Rachel gives a cool example of how to find someone other than friends or family to test your message on.
Hope you enjoyed the video!
Until next time,
Trish Jones is a Speaker, Storytelling Coach and Author, who empowers and equips women to create a business and life that's in harmony with who they are from the inside out by bringing more of their personality, their voice and their message to the marketplace. Trish would love to connect with you on Facebook.