How often have you seen fishermen fishing near the edge of the sea? I’m not talking about hobbyists now, I’m talking deep sea fishermen.
They know that if they want to catch either the big fish or a lot of fish, they have to go out into the deep.
Likewise, if you want to catch the big fish, valuable clients, you have to go deeper.
But here’s the rub … it’s sometimes rough out in the deep, and it might mean getting your feet wet and yes, for the ladies, we might even get our faces wet and end up with running mascara. But it’s where the big fish are.
Going into the deep requires that you have a different mindset (anyone can paddle), that you have the right equipment, that you know how to navigate the sea in all weathers and you understand the terrain. But a real deep sea fisherman, knowing what his catch will be worth, is willing to go out into the rough.
Before he embarks on his fishing trip, he’s already made his mind up about why he’s going and what he intends to catch. He also knows that even if he doesn’t catch a big one today …
where there are big fish, there are also plenty of smaller ones.
So now where do you want to fish?
If you’re happy with your catch of one and two at a time, then keep fishing near the edge. However, if you want more and bigger, you’re going to have to navigate further and go deeper.
About Trish Jones
