Personal Coaching for Maximum Results | Unlock Your Purpose, Maximise Your Potential
Personal Coaching for Maximum Results in Business and Life
How often have you seen fishermen fishing near the edge of the sea? I'm not talking about hobbyists now, I'm talking deep sea fishermen. They know that if they want to catch either the big fish or a lot of fish, they have to go out into the deep. Likewise, if you want to catch the big fish, valuable clients, you have to go deeper. But here's the rub ... it's sometimes rough out in the deep, and it might mean getting your feet wet and … [Read more...]
When it comes to marketing with content online, the question is, should you go deep or wide? I seem to be having this conversation with clients a lot recently especially when it comes to whether their new topic will fit into their existing site. Now, there is no absolute right or wrong answer on this, but in terms of market reach, my experiences and observations over the years have not led me to deviate from the fact that you need to stick … [Read more...]
