How The Canvassing Window Cleaner Got My Business

In minutes, I went from paying £5 to £12 to the canvassing window cleaner.

So how did the slick marketing window cleaner get my business without me even sniffing at the 60% increase in the cost!?

We’ve been in our current house for 15 years now and since that time, we’ve had the same window cleaners … until this week.

Our previous window cleaners did nothing wrong but on Saturday, there was a knock at the door and a smartly dressed man explained that he owned a window cleaning company and started cleaning windows in our area if we were interested.  I said “no thanks, we already have a window cleaner” and started shutting the front door.

As the canvasser walked up the path he explained how they use a purified water cleaning system to clean the windows which meant:

a) little or no use of ladders because they used a waterfed pole system

b) the windows were cleaner, brighter and stayed clean for longer

c) they would clean the window ledges and PVC doors as well

Well, at this point, my front door swung open again and I was all ears!

Within minutes, I’d hired the window cleaner to do one clean so we could decide if we wanted to continue.

That was Saturday … Come Tuesday …

First off, when the window cleaner left, both my husband and I queried whether he himself would clean our windows.  Why?

Because he was clean and tidy and, he smelled good!

We thought that he managed the company and someone else cleaned.  So come Tuesday, we were a little surprised when he turned up with his wife to clean our windows.

My point is, our first impression of him wasn’t a window cleaner, but a business man who made himself presentable to his prospective clients.

The evening before he was due, we even received a text message to say they’d be coming so we could unlock the side gate.

And as for the clean … outstanding!

But why was I so quick to pay up £12 when we’d been paying £5

First of all, I don’t want to clean the outside of my house period!  I watch my house-proud “aged” neighbours doing it and I take the view, “not me … I’ve got better things to do with my time.”

I was also impressed with the system they used to give a brighter shine since in the summer, the smears from a traditional clean can show up, making me feel as though I need to go clean the windows again – never happens though … I’m just a good thinker!

Finally, and I’m sure this one will resonate with some of you, because they use a brush on the end of a long pole …

I got no one looky looking through my bedroom window!

I’m telling you … the amount of times I’ve asked my window cleaner to knock the door before he cleans the windows and I don’t recall him doing it once.  Fortunately, I’ve never been caught in an embarrassing situation but, I’ve often walked into my office which is in one of the bedrooms of hour home, to be met with a face at the window.  Not nice!

So, when the canvassing window cleaner told me it was £12 a clean, trust me, I didn’t even bulk at the price.  In fact, he suggested once every two months was adequate for a clean and yet, I was willing to give him £12 every 4 weeks.

My point here is that I was sold on the benefits even though he could have bombarded me with features of his purified window cleaning system.

So, my open ended question is … are you selling on features or letting the benefits do the selling for you?

Until next time,