Phrases That Keep Your Clients Attention

November 13, 2007 by Trish Jones  
Filed under Copywriting

Just what is it that top class copywriters like Michel Fortin have that keep people glued to their copy, despite it going on for pages and pages and … well, pages?

No, it’s not his forumla.  And it’s not hynotic words like FREE and neither is it his right combination of font colors!

Whilst I don’t profess to be a word class copywriter, I have spent a lot of money and a lot of time practicing and writing my own copy but something a copywriter called Alan Forrest Smith said last year made me realize that I was a better copywriter than I had given myself credibility.  He said something like …

“Copywriting is a communication skill … it’s the art of good conversation”

So the truth is, if you can have a good conversation, if you can hold people’s attention whilst you’re speaking to them, you have what it takes to write compelling copy. 

But what about if you think you’re not a very good communicator and people start yawning when you open your mouth to speak … and I’m sure there are but few of those people in this world … Well, Rich Schefren of Strategic Profits has just the thing to enhance any copy - whether you think you’re already good at writing copy or not. 

You can either download the PDF from here … or, better still, head over to his blog and read all about the Phrases That Keep Your Clients Attention and you can download your copy from that page.

This gift is truly not to be missed if you want to create natural compelling copy … and it applies whether you are writing a blog post, sending an email, writing a sales letter and even writing a book.  People want to “hear” what YOU have to say and in my opinion, these phrases give your writing “voice!”

Go and get your copy now!

Good Sales,


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