I gotta tell you, I laughed so hard when I saw this on TV a few weeks ago …

Natwest Bank has gone “BIG RED”

You may not find it as funny as I did, but I’m just amazed that during this downturn in the economy, few businesses seem to be doing anything differently. Everywhere you go, it’s these big red posters shouting “we’re broke, can you come and buy from us … pleeeease!”

I expect this kind of “BIG RED” ad from the retail shops, but I’m just shocked that this is ALL the retail banks can come up with!

And this is the same bank that will force you to take out a loan to cover your overdraft or else they’ll default your account, despite the fact that they know the only monies you receive are from benefits, since you don’t work. And NO, I’m not speaking about me … I don’t bank with Natwest.

I’m sure someone is going to want to shoot me down in flames for saying this, but whilst I feel very sorry for those caught up in the cross-fire of redundancies, I have very little sympathy for these big orgainisations who have been treating people badly for years and now the economy is biting their butts, they’re looking for the same people they’ve mistreated over the years to now come buy from them.

But worse than that, they’re using the same old tactics used by retail shops such as Matalan and Primark! And don’t get me wrong, I’m not knocking either Matalan or Primark.

The next thing we’ll be seeing from this retail bank is “Blue Cross Day.” If they do, I hope they can spin it off as well as Debenhams who in my view, has the edge when it comes to getting people into their stores.

If you really want to stand out from other businesses, it really is time to stand out … Be different … Be innovative … Be creative.

Till next time,

Trish Jones, MBA, is an online marketing consultant who has built and managed her own Internet business, since 2004. Trish teaches entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using a simple blog. For more blogging tips, go to www.trishjones.com

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