I’ve really heard it all:
- between 600-800 word articles.
- minimum of 300 words.
- ensure you’re article has an optimised image and YouTube video in it.
- and the list goes on.
Because I’m busting a myth, I’m going to make this post short(ish).
First of all,
the number of words used in an article does not constitute quality.
When my clients ask me how long their posts ought to be, I advise them to make it as long as is necessary to get their point across. You might also want to check your article before you publish and remove filler words where possible … oh boy, do I suffer with this one at times.
Like everything else in marketing though, rather than take everything at face value from someone else, the key is to test it, test it and test it again. That’s what creates breakthrough marketing … not just following every new piece of advice that lands in your inbox.
Go to Google Analytics and find out whether people stay longer on your site if your articles are shorter or longer or if they have images or a video.
I’ve been told that 300 words is the optimum for a post, but I didn’t say that! However, bearing in mind that people are totally overloaded with information, I would suggest shorter content in general. three-minute videos rather than ten-minute. 300 word articles rather than 800.
What About Podcasts?
One exception I find to longer length articles and content is podcasts. People tend to get into the content of podcasts and I’m not sure whether it’s akin to listening to radio, but the show notes can be more detailed or shorter. But whichever way, people enjoy listening to longer length podcasts. Maybe it’s because they can be consumed on the go.
But remember what I said, whether it’s a podcast, video, article or whatever, you have to test for the optimum. It might be different for different audiences and it would be a shame for me to stick to writing 300 word articles for an audience who want more in-depth articles that only an 800 word article could do.
So What Constitutes Quality Content?
Quality content is anything that makes people stay on your site
This could be a video, a great article, an infographic, an animated gif or, it could be a 4,000 word article.
Why did I spend what seemed like a couple of hours on one article?
Because the post was that important to me.
Had Moz written that same article in 300 words, I still would have read it (maybe) but it wouldn’t have had the same impact and it’s unlikely that I would now be sharing it with you. But the article is valuable to anyone with a WordPress blog who is interested in how to set up the SEO on their site correctly.