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June 8, 2007

Is The Google LSI Myth or Fact?

It's crawling the web and it's the LSI explosion.

After making my last post, I received this email from Michael Duz about Google Latent Semantec Indexing (LSI), and I think it's worth reading and worth taking a look at, but I stress, there are many, many other and easier ways to get traffic to your blog, so I wouldn't focus on LSI (whether you believe it to be fact or myth) as a strategy for getting "brownie points" with the Google.

I'm posting this comment because I made reference to it in my previous post and, because I want to discourage you from focusing on it. 

Enjoy!  

*******************************************************************************************************************

Your recent post 'Write Better Blog Posts' came onto my horizon and I have a couple of suggestions for you, hope you don't mind?

You say "Google now uses something called Latent Semantic Indexing (LSI) to match phrases on a page…." which I am afraid to say is completely untrue.

However it is unfortunately a prevalent myth. LSI is a complex mathematical concept little understood outside of the Information Retrieval academic milieu. I humbly suggest you read a couple of recent posts of mine on this topic which I wrote in an attempt to get  the myth, that search engines use LSI, buried once and for all.

What is Latent Semantic Indexing (LSI)?
http://www.seo-blog.com/latent-semantic-indexing-lsi-explained.php
The LSI Myth http://www.seo-blog.com/latent-semantic-index-lsi-myth.php

It is however likely that Google (alone) is using 'Phrase Based Generation of Document Descriptions' but that also is a complex topic and little understood by the lay person.

The best advice is to write content naturally and forget about writing for the search engines. I have in the past posted a synopsis of best practise in this area which you may also find interesting
http://www.seo-blog.com/text.php

Thank you for your time and if you feel like joining the ranks of Dr Garcia http://www.miislita.com/information-retrieval-tutorial/svd-lsi-tutorial-5-lsi-keyword-research-co-occurrence.html
and other mathematicians in debunking the myth you will be most welcome!

 

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About the Author

Trish Jones, MBA, is an online marketing consultant and has created and managed her own Internet business, since 2004. Trish teaches entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using a simple blog. For more blogging tips, go to www.trishjones.com

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