If You’re Going To Insist Your Blog Is Evergreen And Timeless …

And if you’re going to insist therefore that your blog doesn’t require a date, then for goodness sake leave out the yesterday, today or anything that’s going to make it timely.

Speaking of Seth Godin, a content publisher wrote:

Yesterday, he wrote a very provocative post on why he is “Moving On” from the traditional world of book publishing in order to connect directly with his readers. This has created a stir on the Internet.

Well, what do you think my first reaction was? To go look for the date of course … but there was none. Fortunately the blog publisher left the dates within the comments but I’m still going to suggest it’s not as effective as having a date.

I know this is a bit of a rant, but if you must insist that your content is evergreen, then help the reader by keeping it that way.

I think you rob both yourself and your reader by doing that, but maybe it’s time for me to leave this soapbox. 

Lovin' this content? Subscribe to get FREE tips on how to sell with your message seen and attract more of your ideal clients ...

Join The Conversation

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 Subscribe to get FREE tips on how to optimise your website to attract the best clients online.