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October 28, 2007

Getting Indexed By Google

Unless your blog get's indexed by the search engines, Google or otherwise, you're not in the Internet Marketing game.

There is a lot of talk online about the recent Google shakeup and the fact that Google re ranked all sites in the last week and some siteowners discovered that their page rank had actually been reduced - in some cases by 2 points. 

Now, the intention of this blog posts isn't to talk about the Google shakeup because whilst there is speculation as to the reasons why, no one knows for sure.  And whilst Page Rank isn't the most important element of making money online, one thing is for certain …

If the search engines are not visiting your site to index it,
you are not in the game

Now, indexing does not mean giving your blog a page rank or a rating, but it does list you in the organic searches and this is important if you want to be found by people other than those you notify that you exist as well as enabling you to benefit from getting free traffic.

Some people have had their blogs up for what seems like forever and yet if you type in their domain name in Google, Yahoo, MSN or Alta Vista, nothing comes up in the search engines. 

If it's possible to get a brand new site indexed within 36 hours - as was the case with my client who owns OrangeLily.net - then a site that has been live for weeks should have been indexed by the search engines.  But how?

Here are some useful tips that ought to get the search engine spiders visiting and indexing your site on a more regular basis:

  • Created 5 to10 articles and post three or four of them when your blog goes live and then add at least one post every week after this
  • Create yourself a Google Sitemap - do a Google search to find out how
  • Use the keyword phrases in both your blog title and tagline that reflects the terms people would use if they were searching for information that may be found in your blog.  So rather than use yourdomain.com in the title of your blog, use a keyword phrase and the same applies to the tagline.  If you take Brad Fallon for example, just one of the best SEO experts on the web, the title of his blog is "SEO Expert, Brad Fallon" and not what most people would expect … BradFallon.com
  • In each post that you make, again you should be using keywords and keyword phrases that people would search for on the Internet.

Just doing those 4 things above will get you in the game and then the more you add fresh unique content to your blog, the more likely Google and the other search engines will visit your site to index your posts and pages.

To your online success,

 

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About the Author

Trish Jones, MBA, is an online marketing consultant and has created and managed her own Internet business, since 2004. Trish teaches entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using a simple blog. For more blogging tips, go to www.trishjones.com

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