In the last episode of Getting Maximum Results TV, I talked about the meaning of ministry and explained that I tend to use ministry and business interchangeably since, for many Christian business owners, their ministry is their business and vice versa.
And in my view, since ministry means service, whether we are serving in our business or in ministry, we are serving and should therefore do so out of a servant heart.
One of the things I aimed to do in the last TV episode of Getting Maximum Results was to explain what I meant by “Getting Maximum Results in a Minimum World” because I certainly don’t want readers and viewers to think this is a throwaway statement that just sounds good or even a cliche. But, because of my trip to the bread shop that morning, I stumbled on the perfect example to explain what I meant.
I won’t name the shop – even though I did at one point in the video and had to edit it out – but I had noticed that one of the loaves of bread we purchased on a regular basis had got smaller and yet the price had increased. Initially, I thought it was my imagination until I asked one of the assistants behind the counter and she too had noticed it but like myself, wasn’t sure if her eyes were deceiving her.
Now, I would not have been at all upset had the bakers increased the price of their bread with inflation but, reducing the size and increasing the cost in my view, smacks of “scarcity” and as a believer, I emplore you not to follow these practices! The bakers probably hired in analysts to help them manage their cost and this is all they could come up with … “rip off your customers!” Not creative and not smart.
This is what you expect when people operate in this “minimum world.”
They have a different way of thinking … either they know how to get more money out of those who don’t know any better or, they try to give you less, but charge you more. However, when we know and understand the meaning of being in this world but not of it, we have the perfect parameter to get maximum results no matter what the economy looks like.
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