Eban Pagan’s Ebook Publishing Business Model
August 26, 2008 by Trish Jones
Filed under Internet Marketing
Yesterday I spoke to you about the importance of surveying your prospects before you create your first product.
Today, I want to get into the product creation process and talk about ebook publising …
If you sell information online as a service provider in my view, one of the best ways of packaging your information is by publishing an ebook.
Why [tag-tec]Ebook Publishing[/tag-tec]?
Ebooks really help you establish credibility in your market and, because they’re digital, they can be distributed fast and, at minimal cost. They certainly have a higher perceived value than a business card and, by creating one ebook, you can create the foundation for a multi million dollar business as well as use it as a lead generator to attract new clients.
Even if you are sceptical of whether ebooks present a viable business model, I want you to watch this video of Eban Pagan, pen named, David DeAngelo and creator of the ebook “Double Your Dating,” explain how he went from zero dollars to millions with one this one ebook.
Still sceptical?
Whilst Eban Pagan doesn’t go into detail of what he did to create a multi million dollar business from one ebook, here are some suggestions for turning a $29 ebook into a profitable business:
- Create an online coaching program teaching people how to implement the content in the ebook
- Take that same coaching program and deliver via a teleseminar series … same content but different audience because depending on the topic (and I highly recommend “how to” ebooks), you might sell an online course for $497 but packaging an 8 week teleseminar series using the same information may command $1500 or more
- Take the teleseminar and package it into a home study course that you can sell for $997
- Take snippets from the ebook and create a $7 report - again, same target audience but different type of buyer … maybe for the director personality types of this world who want you to cut to the chase and just give them enough to implement within 60 minutes or less
- Get your ebook published as a paperback or hardcover copy. By doing this, you’re creating a different avenue for distributing the same information
- Create workshops around the ebook.
And, I’m sure the list can go on.
Christan Carter, Catch Him and Keep Him is another online marketer who has used this model successfully. I know, it’s dating again but, this subject is in popular demand!
Best of Success,
You new here? If so, you may want to subscribe to my RSS feed. Thanks for visiting!
Subscribe via RSS
- 
- 
- 
Loading ...
Trish, great advice…once you have your “core” content down..as you say you can build a business around it.
I’ve seen people get sidetracked by analysing the format, i.e ebook, teleseminar, cds, etc…but sooner or later if you have valuable content it has to be down in text format anyway whatever products get created out of it.
If you’re content reflects a unique angle or perspective or even better if you have one really powerful “BIG IDEA” you have a great foundation. Off to do some writing
Glen Crosier
Brighton, UK
Hi Glen,
I totally agree with your comment about the analysis process. And, this is the reason I love Jimmy D. Brown’s Small Reports business model because for people who may find it difficult to tackle an ebook in one go, this is the perfect recipe in my book for getting it into smaller text documents that can then be made into an ebook etc later on.
Hope the writing is going well.
In my opinion, it is too overwhelming to try to create an entire “book”. Instead it is easier to write several paragraphs, and compile them together. After writing consistently for a period of time, compiling the paragraphs into a logical order is much more stress-free, and more manageable… for me at least.
Lost of small paragraphs add up to one book, little-by-little.