Don’t Let Recession Hold You Back

You know what, turn off the TV!  Stop reading the news about the recession!  It’s crippling your business and your success.

I’ve just been watching Rich Schefren on his 24 hour Ustream live incentive.  Personally, I just can’t turn it off - it’s great.  As I’m writing this, Rich is interviewing a copywriter, Clayton Johnson, and he said that if you focus on helping others build businesses, during a financial downturn, you can actually captitalize on this.

People are fed up of being laid off the minute there’s a hint of financial distress

People don’t want to be “in” on the Rat Race and so when laid off, many people look to starting up their own business.

These people are usually aware of the failure rate in starting a new business but, at least they can give 100% to their own business and walk out with 100% minus costs.  They’re not being told what skills they should have and what aspects of their biggest strengths are not required for their business - boy did I hate this when I worked in the corporate world.  When did these people suddenly become my maker?

Anyway, I digress …

The point I really wanted to make here is …

Just because there is a downturn in the economy, it is not the end of the world!

There is still enough money to go around to pay your bills, buy you a decent holiday, allow you to eat well, you just have to get that money from a new and different source.

It’s time to dig!

Pearls, diamond and gold are not found on the surface.  You have to dig for them and so long as you’re digging in the right place, you’re persistent and consistent, you have to strike gold at some point.

This is why the old saying is “hidden treasures.”

So, what’s the difference between Bill Gates, Richard Branson, Sir Allan Sugar and you?  Bill Gates, Richard Branson and Sir Allan Sugar are “diggers,” who refuse to give up digging.

So, how do you keep digging during a financial downturn?

If your online business does not focus on business building, then focusing on solving people’s problems will not diminish because of the recession.  People still want to know how to get rid of migrains, how to manage ADD, how to fix their PC etc.

And the great thing is, the Internet is termed “WWW” for good reason … it’s the World Wide Web, and so just because recession is prevalent in one part of the world, it’s unusual for it to be world wide.  So, get creative and offer your products and services to others around the world.  Information products allow you to do this.

I could make this a long post, but I highly recommend that you grab a copy of Rich Schefren’s report “The Entrepreneurial Emergency.”  In it, he will tell you the difference between having potential in your business brought about by your knowledge, skills etc versus what “constraints” you need to overcome in order to be successful.

This report is relevant no matter what business model you’re using to make money online and it really gets to the heart of why you should be focusing on business building and not on the website or blog which, are just tools to help you market and grow your business.

Get the report now, enjoy the read and, go implement.  Oh and for the sceptics - this is not an affiliate link … I just felt it necessary to share this great resource with you.

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Are You Worth Your Time …

In business, effective time management usually equates to the saying “time is money.”  And whether you’re a consultant, other service provider or online marketers, the one thing you get no more or less of is time which, is the reason you have to manage it well.

But do you know who your “time suckers” are?  And more importantly, do you know how to manage those “suckers!”  No pun intended - seriously! :-)  Just sounded good!

I receive the Coaching Compass newsletter from The Coach Training Alliance on occasions and today’s article was one I felt would speak to many of my readers as it did to me.

Apart from the effective time management element, the real question is whether you’re worth the value you provide and therefore, is your time worth more than you’re charging for.

Take a look at the article and make a decision today to value yourself more by beginning to value your time:

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Are You Undercharging?
by Kendall Summerhawk

The topic of money can make even the most confident entrepreneur start squirming in their seat. What we charge seems to get tangled up with how much we value ourselves.

Our sense of self-worth and our rates are in synch with each other. This is why it’s crucial to take a good, hard look at how we spend our time and plug up leaks in our “money bucket.”

If you suspect you undercharge here are a few pointers that will help:

As change experts and choice architects, we Professional Coaches face two fundamental challenges:

Tip #1 - QUIT WORRYING ABOUT GETTING IT RIGHT
Worrying about what to charge chews up valuable time and energy you could be devoting to getting more business or improving your packages. There is no such thing as the “right number” to charge. More worry will only zap your confidence.


Tip #2 - START ‘UPPING’ THE VALUE OF YOUR TIME
It’s tough to command higher fees if behind closed doors you’re doing tasks you can pay someone else to do. It can feel like a stretch to pay someone for support when you might not be bringing in that much yet but you have to start somewhere.

Tip #3 - PLUG THE LEAKS IN YOUR BOUNDARIES
Letting people steal your time is like throwing money out the window. Client calls that go over time… the person who calls you with the request they “just need a minute”… or letting yourself be interrupted while working on your business.

It’s okay to have some doubts or even fears about raising your fees. What’s not okay is to stop there. Once you start changing your inner relationship with money, you’ll find it easier and easier to charge what you’re worth…and get it!

Kendall SummerHawk, the “Horse Whisperer” for Business, is a leading small business expert, a Professional Certified Coach and an avid horsewoman. She is the author of the new program, How to Charge What You’re Worth and Get It! See below…