Blog Marketing Tips
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July 3, 2008
- There Is No Duplicate Content Curse … Period!
The word on the street is that if you use duplicate content on your blog, the search engines will penalize you. Some marketers have even gone as far as saying that your site will be deindexed so there is a wave of fear sweeping the Internet right now and of course there are those capitalizing on this fear!
But, what's the real scoop on Duplicate Content?
What I will say is that "There is No Duplicate Content Curse … Period!
Being penalized by the search engines for having duplicate content on your site is a myth, it's a lie and an outright blatant excuse for some marketers to make money from you!
You can still get traffic from duplicate content on your blog but what certainly isn't acceptable is using mirror sites, i.e. having two identical sites with identical content to try and trick the search engines.
Having a mirror site does not even have to be deliberate as in the case of Brad Fallon of My Wedding Favors whose webmasters copied the entire content of his wedding favors site during some maitenance initiative and inadvertently hosted it on a server where the search engines could get access.
June 21, 2008
- May Your Keywords RIP?
Are keywords really dead? And, should you be thinking about keywords when building your blogs or writing blog posts?
In short, the answer is "YES, YES and YES!"
There seems to be a myth going around right now amongst some webmasters that keywords are dead and using them on your webpage could hurt your ranking. But, I want to set the record straight …
If you don't use keywords in your title tag, description and on page, you're going to find those "clicks" harder to get.
What is deemed dead with regards to keywords are meta keywords which, we bloggers don't have to concern ourselves with since meta keywords are not a standard aspect of the blog architecture.
Basically, the meta keyword tag for those that may not be familiar with the term is a way to insert text into HTML pages making the text invisible when the page is viewed with a browser. Some search engines read the content of the tag and associates the words contained within the tag with the web page's body copy.
December 22, 2007
- I Paid $800 per month For This Information
Search engine Myths Exposed - And it's FREE!
I was reading this report, Search Engine Myths Exposed at 3:00am this morning and all I was thinking was "my gosh, to think I paid $800 per month for this same information."
Now, I'm not saying the $800 per month wasn't worth it and I certainly wouldn't know now what I didn't know back then but if you want to know how to apply simple search engine tecniques to your websites or blogs, my suggestion is that you just don't hesitate to download this free report … now!
One of my clients told me a few days ago that they were dissatisfied that they had put up a blog some time ago but still didn't get much traffic. And I completely understand people's misunderstanding in thinking that putting up a blog or a website will and should generate traffic, but I use the analogy of building a house …
