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Blog Marketing

May 22, 2008

  • Tagging Technorati in Your Blog Posts

    I wrote an article a few days ago about and how important it was to tag your blog posts so you get recognised by Technorati.

    Well, today I came across a blog post which I felt explained Technorati Tags very well.

    I know that when I started using in my blog posts, I wanted a few basic questions answered that seemed so hard to find even on Technorati itself.  Questions like "how to tag posts," "how many tags could be used in one blog post" and, "how to determine which words to tag."

    Whilst the post written in Feb 2005, it's still very relevant today and whilst also quite long, there are no excuses for you not knowing the benefits of tagging Technorati in your blog posts.

    The best thing to do is go take a look at this  introductory guide to "tags" yourself.

May 16, 2008

  • Technorati and What It Can Do For You

    Blog Marketing TipsTechno Who!?

    This is the response I usually get from my clients when I suggest that they need to link their blog to Technorati.

    But, if you have a blog, or you are thinking of adding one to an existing website, Technorati, the largest blog search engine is definately a site you'll want to romance with.  This specialized search engine is devoted entirely to searching through blogs, and lately, it has started to seriously compete with search engine giants such as Google and Yahoo. 

    So, What Does Technorati Do?

    Essentially, Technorati can index your blogs, whether they are about cooking, financing, engineering or entertainment.  The name itself is based on a joining of the words technology and literati, the later referring to a group of critical intellectuals (I didn't feature in the latter group!).  By tagging Technorati throughout your post e.g. this post is about commercial financing, you'll keep your posts at or near the top of the list at Technorati.  And, to simplify this process, you can use a plugin called Tagalize It which makes tagging throughout your blog posts a really simple task.

December 12, 2007

  • Getting The Most Out Of Commenting On Other Blogs

    I admit, of all the strategies to build traffic to my blog, commenting on other people's blogs always came bottom for me.

    blog_write_1.jpgHowever, I listened to the likes of Dave Taylor, who suggests you should comment on other people's blogs about four times per week, and some months back decided I would make more effort to post more comments.  Now, I'm going to highlight my results …

    Initially, the response was poor to say the least.  I didn't really get much traffic and if someone contacted me via my online form, it was to ask me to join their group so they could suck out my brains or, the best one is, they wanted to know whether I built blogs for free!  I won't even comment on this one.

    Anyway, about a month ago, I changed my comment strategy and the results have been nothing short of amazing … Not only have I attracted 3 new clients just from my blog comments, (and I assure you, I'm only doing about 1 a week),  I get better quality comments on my own blog. 

October 22, 2007

  • The BlogRush Slap!

    Are you or have you been using BlogRush, the new viral widget developed by John Reese?

    Well, this morning I received an email from him congratulating me because my blog has passed their strict Quality Guidelines and criteria …

    "We believe you have a high-quality blog and we are happy
     you're a member of our network!"

    Apparently 10,000+ Blogs were removed from BlogRush.  10,000+ .  The email goes on to say …

    "We've just completed a massive SWEEP of our entire network.  We've removed over *10,000* blogs (Yes, ten thousand) that did not meet our new Quality Guidelines.

    We have done a huge "quality control audit" of our network and have reviewed all the blogs one-at-a-time.  We will continue to review each NEW blog that is ever submitted to our network.

    You will notice the HUGE DIFFERENCE in the quality of blogs that now appear in your widget.  This major *sweep* of our network will also increase the click-rates across the entire network and you will start to receive more traffic."

    My immediate thought when I read this email was, "Wow, a BlogRush Slap!"

October 11, 2007

  • I Want To Build You A WordPress Blog … For FREE!

    I've updated this blog post, but you can still get a WordPress blog for FREE and you're going to be getting a better deal!

    You see, I've listened to you … Many of my readers asked me about the price of my upcoming coaching program but when I told you the price, most of you felt it was fair but felt you were all "spent out" having purchased so many home study courses with nothing to show for it - for some of you years later. 

    So I went back to the drawing board and whilst my coaching program will still go ahead in the future, I wanted to help you get started on the Net quickly.  But you know you don't get something for nothing right?  I gotta feed my family and, I want to spend more time with them … but if you're serious about marketing online, not only should you read this blog post carefull, you must take action.  So don't say you havent been warned …

July 25, 2007

  • Can A Blog Sell Your Professional Services?

    If you're a professional service provider such as a consultant, life coach, professional speaker or publisher, it might be difficult to see how blogs can help you sell your services particularly when those in the online world tend to refer to selling products - either digital or physical.

    But the truth of the matter is that if you provide a professional service then YOU are your product.  Therefore, your services can be sold using your blog in much the same way selling a product online can be sold.

    One of the great things I love about blogs and blogging is the credibility that you can build up over a relatively short period of time. 

    You may feel that marketing online must be like planting a needle in a haystack and expecting your perfect prospect to find it.  But I want to give you two personal examples of my sites being found on the expansive world wide web over the past couple of months and the benefits for me.  The first isn't related to selling my professional services, but has much to do with the credibility factor …

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