Is Content Marketing The New SEO?

Is Content Marketing The New SEO?

If you're marketing online to make your message sell, you'll want to pay close attention to what's going on in the industry where content marketing and SEO are concerned. THE C > T > P > M Formula I was an early adopter of content marketing before I even knew it had a name - if indeed it did back then. But I just did as I was told - to … [Read more...]

WIIFM Is Overrated And Outdated … Try WCIG Instead

Give Value and Stop Focusing on WIIFM

Yes I said it, WIIFM (what's in it for me) is overrated. I also believe it's a limiting belief that could potentially be destroying your business! I explain why further into the article. Building Your Business Around The Concept Of "What Can I Give" Ever since I was in the corporate world, I've had doses of WIIFM poured down my throat and yes, … [Read more...]

How To Increase Your Social Media Following By Pruning Your Accounts

Expand Your Social Media Reach

With the plethora of social media channels available to us today, it can be easy to feel the need to sign up for every one of them out of fear of being left behind. This is how many marketers thought in the early days of social media marketing - some of them creating cheap software that they sold at premium price to newbies afraid of losing out - … [Read more...]

Has Marketing Gone All Soft?


I remember the days when the experts used to regard marketing as a hard topic and things like mindset, human potential etc as soft topics. But things are changing and in my view, marketing has gone all soft? Let me explain what I mean .... This evening, I came across an old ebook written by one of my admired mentors from the past. As I read his … [Read more...]

Get In Your Element!

Get In Your Element

When was the last time you could truly say you were "in your element?" When was the last time you did work that didn't seem like work and you lost track of time and the hard work you put into a project or event? Friday 13th December was a sad day of mourning for our family following the loss of my sister-in-law's mother, but it was also a … [Read more...]