Oh My Gosh! Where Have All My Blog Posts Gone!?

Yep, if you’re one of my regular readers or you know this blogs been around for some years, you’ll have good reason to think I’ve shut up shop and gone home.

That’s not the case though but I have taken a seriously drastic measure and decided to rebuild TrishJones.com from ground zero … except the new design which, I still like.  But it means that I’ve removed every one of my previous posts and I’m starting again with my blog marketing strategy from scratch – on this blog at least.

Why would I do such a crazy thing?

The truth is, since turning my web site into a blog in 2006, I’ve changed direction a few times and well, it felt as though the blog had a mish-mash of articles which in my view were not focused enough for my target market.

I’ve been working with more and more service professionals, entrepreneurs and small business owners over the last 18 months who want to use their blog as a marketing tool to attract more clients online but, whilst they want to know “how to” attract clients with their blogs, most neither have the time or interest to build their own blog which is why they hire me.

And, if you weren’t aware of it, I built my consulting business from scratch via my TrishJones.com blog … Which makes it seem even crazier now that I’d decide to “smash it up” and start again during a recession of all times.  But trust me, I’m not killing the golden goose, I’m fattening it!

In addition to wanting to give TrishJones.com more focused direction, some “smart alec” decided to hack my blog last week resulting in me losing all my page rank and, my home page was not even being indexed by the search engines.  But it’s cool, I didn’t panic but it did spur me on to do what I’d felt like doing for months.  So message to hacker …  ”you meant it for my harm but God meant it for my good!!”

So, TrishJones.com is going to be focusing more on blog marketing strategies particularly for those who want to use their blog as a marketing tool to attract more clients or leads and less on the technical elements of blogging.

I’m sorry … I’ve had this conversation in some of my older blogs and I have to reiterate it here … my target market are more interested in building their business and making money than knowing the ins and outs of designs and html and so I’m following an age old marketing principle of “giving the client what the client wants.”

All of this change does not mean that I’m giving up on affiliate marketing though!  In fact, it’s something I encourage my clients to embrace so the Internet can work for them even when they’re not.

I hope as a reader you’ll appreciate and enjoy a more laser focused TrishJones.com and, if you’re an entrepreneur, small business owner or service professional, I hope you find enough evidence here to convince you, you need to blog!

Until next time,

Trish

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