It was refreshing to watch Andrew Lock’s first episode of Help My Business Sucks earlier today as he talked about the fact that Image Advertising is Dead.

If you don’t know what image advertising is, it’s what Coca Cola, Ford Motor Company and other large organisations do … they take every and any opportunity to get their logo in front of you and, they attach emotion to their logo by advertising their product in the happiest setting such as on the beach or work break time (Coca Cola and Diet Coke for example).

The problem with image advertising is it’s hugely expensive and the truth is, few companies using image advertising make a return on investment but yet, they still pour millions of dollars into advertising in this way.

If you’re a small business owner or entrepreneur, be warned …

Image Advertising is Dangerously Expensive to the Longevity and Growth of Your Business

I know most people are not going to want to hear that because this is what they were taught in Business School. I was too, so it’s not sour grapes! My MBA taught me little about “real world” marketing and depite spending in excess of £10,000 ($20,000) to earn it, it cost me much, much more to learn how to marketing my business both online and offline.

But I’m going to reserve my spiel about what it cost me participate in Image Advertising and the BEST way for small businesses and entrepreneurs to approach marketing for another blog post. For now, I want you to watch Andrew Locks’s video and take note of his 21st Century methods for marketing your business.

You’ll be pleasantly surprised that you don’t need an MBA to market effectively.

Until next time,

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