How Many Blogs Should You Build?

Compared to building websites, blogs are easier, cheaper and faster to build, but does this mean that you should have more than one?

My answer to this is “yes and no.”

A little bit of an ambiguous answer I know, but let me clear up the reasons for my answer …

If you’re an intermediate to advanced marketer who knows how to a) get traffic to your blog and b) monetize your blog by converting more of your visitors into paying customers, then I say you have a solid reason for diversifying into other niche markets and build more blogs – so long as you know how to manage all of them of course.

The problem really comes when you don’t know how to get traffic to your blog, you struggle with keeping it maintained, your blog posts are mediocre and even if people do land on your blog, they hit the back button in seconds … in other words, they escape your blog without even taking note of what you have to say.

This is when I argue that you should think twice before building more blogs unless of course, you really feel that you’re currently blogging in the wrong market, either because your target market are unresponsive to blogs or to finding information online generally or because you just don’t know enough about the subject matter to create an authority blog.  Other than that, this is the strategy I would pursue to get more traffic and monetize your blog before building more of them:

1. Post at least 3 times per week and make those blog posts informative. Infomative could include doing a quality review of a product that you are an affiliate for, giving tips on how to use a particular product and even doing a trackback to someone elses blog post.
2. Ensure your ping list is up together so that you get the maximum benefit from publishing your blog posts.
3. Comment on other people’s blogs – particularly those in your niche. I know my readers may be tiring of hearing this one, but it’s relevant and new bloggers still fail to recognize it as a credible means to getting traffic and links back to your site. If you read comments on other people’s blogs then you should be commenting because you already know the value.
4. Tag your blog posts. Each time you make a post add your keywords as tags at the bottom of your post as well as to your WordPress pages.  This feature is already built into the version 2.7.1 of WordPress and enables your posts to be indexed by services like technorati. Tags are not to be confused with categories and but, if you are using the Related Articles plugin, then tags provide a huge bonus to connecting your readers to similar articles you may have discussed on any give topic.
5. Syndicate your posts. Once your post is pinged and tagged properly, you should syndicate your post, which will enable you to generate some immediate traffic. I used to recommend Web 2.0 Submitter, but this software is now only available to those who sign up to Blog Success.  I can’t say I’m impressed and hope I still get my updates since I purchased this long before Blog Success existed.

There are a myriad of other strategies you can use to bring more traffic to your site but if you focus on these five and perform each task with due diligence and you’ll see your traffic stats increase in a matter of weeks.

Once you’ve perfected or at least use these strategies comfortably, you can apply them to any niche.

Blog Easy,

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